GEO-CONQUESTING
Geo-Conquesting is mobile advertising that uses location-based mobile advertising that directs consumers toward a specific business when they are physically in a competitor's location. For instance, if a local coffee shop wants to use this marketing method in their overall marketing scheme, they might target users who are at big coffee chains like Starbucks and Dunkin' Donuts with timely messages emphasizing local deals, short lines or unique menu items.
How Can Geo-Conquesting Help My Business?
With smartphone users pulling out their phones more than 150 times a day, targeting consumers based on their physical location is an easy way to reach consumers who may be interested in your product or business.
The effects of this type of marketing are two-fold. First, it increases awareness of your brand among consumers who are currently engaged with a similar product near at a competitor. This makes Geo-Conquesting a particularly attractive option for new businesses trying to carve out a space for themselves among established brands.
More importantly, marketers can capitalize on negative aspects of other businesses while consumers are experiencing it. For instance, using the coffee shop example above, a savvy marketer at the local coffee shop who uses Geo-Conquesting can target users who are currently waiting in line at the major chain with a simple message like "Tired of waiting in line? Try our organic original roast today with no waiting!"
How Can Geo-Conquesting Help My Business?
With smartphone users pulling out their phones more than 150 times a day, targeting consumers based on their physical location is an easy way to reach consumers who may be interested in your product or business.
The effects of this type of marketing are two-fold. First, it increases awareness of your brand among consumers who are currently engaged with a similar product near at a competitor. This makes Geo-Conquesting a particularly attractive option for new businesses trying to carve out a space for themselves among established brands.
More importantly, marketers can capitalize on negative aspects of other businesses while consumers are experiencing it. For instance, using the coffee shop example above, a savvy marketer at the local coffee shop who uses Geo-Conquesting can target users who are currently waiting in line at the major chain with a simple message like "Tired of waiting in line? Try our organic original roast today with no waiting!"