ONLINE REPUTATION MANAGEMENTCustomers are talking about a brand’s product or service as we speak, whether it’s a poor-quality plumbing job, a rude customer service representative or a bad haircut.
For any business, reputation is everything. And in today’s marketplace, most of that reputation is defined online. A good online reputation can empower your business, while negative reputation can tear it apart just as easily. However, a lot more work is involved in building a positive reputation than tearing it down. Taking care of your reputation is what online reputation management is about. It involves building exposure, managing reviews and mentions, and promoting positive reviews so that potential customers find the right content when they look up your business online. As a business owner with a goal to succeed online, you can’t afford to be half-hearted about your reputation, not when online reviews affect customers’ decision on whether to buy a product or service. A few bad Yelp reviews can make a huge difference to your bottom line; this is especially true for local brands. |
|